I'm very excited to report that Open English is now available across the entire Hispanic-speaking Americas and in 17 different currencies. In just over a week of regional TV ads, we've started to generate more than 1000 daily leads from people interested in signing up for our online school. Our recently created facebook page is abuzz with questions about the program. I'm including the press release below.
More excitement to come...
OPEN ENGLISH ONLINE SCHOOL TO DOMINATE LATIN AMERICAN AIRWAVES
Miami, FL—June 7, 2010-- Open English announced today that their revolutionary new approach to English language learning via the internet is now available throughout Latin America. This month the company began a massive advertising campaign to show Spanish speakers from everywhere in the hemisphere how they can reach fluency with help from native speaking English teachers.
According to Andres Moreno, founder and CEO, thousands of students have already experienced the power of Open English, liberating them from inconvenient scheduling, long commute times, high tuition, and outdated books and CD-ROMs. “Although we are internet-based, our focus is on delivering outstanding teaching and exceptional customer service. No one wants to talk to a computer,” explains Moreno. Open English uses technology to make human interaction more efficient and effective, not to replace it. “Language learning products only work if the student uses them, which is why we offer live teachers and on-call study advisors to motivate our students and ensure they reach fluency.”
With the regional launch of its online school, Open English is now accessible to Spanish-speaking students everywhere who want to learn or improve their English. The course is available to the 100 Million Hispanic broadband subscribers in the Americas and offers local pricing in 17 different currencies.
The company uses a direct-to-consumer sales model and has partnered with a division of Salvadoran-based Grupo TVOffer to help promote the school and enroll students in the region. Together, Open English and TVOffer have contracted for thousands of advertisements this month on a dozen pan-regional cable television networks. “We want to get the word out,” says Executive Director Juan Salaverría. “Open English has been busy preparing to serve a much larger market, and now we are excited to show millions of potential students how they are no longer limited to learning English at traditional schools. Now the best native-speaking teachers are available any time of day in even the most remote locations.”
About Open English
Open English, based in Miami, is an on-line school created to reinvent the English learning experience. Through live language instruction with native English speaking teachers and multi-media learning content, all provided over the internet, Open English empowers students on their customized path to English fluency. Grupo TVOffer is the leading direct to consumer marketing company in Central America, operating 44 retail outlets, and call centers in El Salvador and Panama which serve the entire Central American market. For more information on Open English, a FoxyP2 Inc. company visit: www.openenglish.com
Media Contact:
Thomas Wenrich
Open English
+1-305-443-3979
tigre@openenglish.com